Aamir Khan is known as one of the great marketing minds of bollywood. But one quality which distinguishes Aamir Khan from the actors is his ability and most of all the courage to speak the truth about the content and target audience of his movies.
When Peepli Live was released, Aamir khan clearly spoke that the movie is for a very limited audience. Not many people would be able to understand it and the masses would clearly not relate to it much. The actor of a stature of Aamir Khan could have easily promoted at a mass level and could have earned big bucks.
But he never wanted to create false expectations for its customers.
Even the promotions of talaash were of low profile because it was mainly for niche audience.
Now look at some of the past events which prove that companies actually make false claims through advertisment.
1.Athletic shoe company Reebok paid $25 million US in September 2011 to settle charges by the U.S. Federal Trade Commission over claims that “toning shoes could strengthen muscles in the legs, thighs and buttocks. Ads featured women in shorts with shapely bottoms and even claimed the shoes would “make your boobs jealous .
2.The maker of Nutella, the hazel nut and chocolate spread, settled a class action lawsuit for $2.5 million US in April 2012 over its claims the treat was a healthy food. The lawsuit contended Nutella contained dangerous levels of saturated fat and was more than 55 per cent processed sugar.
3.Yogurt maker Dannon paid $56 million US in December 2010 to settle charges from the U.S. Federal Trade Commission and class action lawsuits over claims that the probiotic bacteria in its yogurt could aid regularity and prevent colds or flu..
4.Even you find many universities which claim 100% palcements and education..which in actual is not the scenario.
5. Even there were claims that fast food and snack companies like Mcdonalds and KFC and Lay's contain higher level of fats and cholestrol...more than they claim on the packing of their products.
Ethics is a quality every marketeer should imbibe i.e. not to create false expectations for its customers. All those claims you make about a product should be genuine.Customer is not dumb these days and the kind of revolution which takes place everyday on social networking sites against such unethical behavior could in the long run damage the reputation and growth of a company.
In short, Yooooooo.
REFERENCES: http://www.businessinsider.com/false-advertising-scandals-2011-9?op=1
When Peepli Live was released, Aamir khan clearly spoke that the movie is for a very limited audience. Not many people would be able to understand it and the masses would clearly not relate to it much. The actor of a stature of Aamir Khan could have easily promoted at a mass level and could have earned big bucks.
But he never wanted to create false expectations for its customers.
Even the promotions of talaash were of low profile because it was mainly for niche audience.
Now look at some of the past events which prove that companies actually make false claims through advertisment.
1.Athletic shoe company Reebok paid $25 million US in September 2011 to settle charges by the U.S. Federal Trade Commission over claims that “toning shoes could strengthen muscles in the legs, thighs and buttocks. Ads featured women in shorts with shapely bottoms and even claimed the shoes would “make your boobs jealous .
2.The maker of Nutella, the hazel nut and chocolate spread, settled a class action lawsuit for $2.5 million US in April 2012 over its claims the treat was a healthy food. The lawsuit contended Nutella contained dangerous levels of saturated fat and was more than 55 per cent processed sugar.
3.Yogurt maker Dannon paid $56 million US in December 2010 to settle charges from the U.S. Federal Trade Commission and class action lawsuits over claims that the probiotic bacteria in its yogurt could aid regularity and prevent colds or flu..
4.Even you find many universities which claim 100% palcements and education..which in actual is not the scenario.
5. Even there were claims that fast food and snack companies like Mcdonalds and KFC and Lay's contain higher level of fats and cholestrol...more than they claim on the packing of their products.
Ethics is a quality every marketeer should imbibe i.e. not to create false expectations for its customers. All those claims you make about a product should be genuine.Customer is not dumb these days and the kind of revolution which takes place everyday on social networking sites against such unethical behavior could in the long run damage the reputation and growth of a company.
In short, Yooooooo.
REFERENCES: http://www.businessinsider.com/false-advertising-scandals-2011-9?op=1
Nice and Agreed. :) No doubt, He's the best marketer But, WORKING ON SOCIAL VALUES and PRODUCING DELHI BELLY won't feel good when spoken together. My own nephew loved that song and keep on singing BOSSDK.
ReplyDeleteyou are right...but my point here is on the false expectations created by companies with wrong claims.
ReplyDelete