When i Pad was launched in April 2010, it began a new era in the personal computer market. Apple which is considered to be a market leader in innovation, offered a product which I personally was launched at the right moment where its rivals were coming up with ultabooks and netbooks with superb features. Although, I would like to bring to your notice that the i pad was not the first tablet to be launched . Micosoft, Apple, ARM, Webbook contemplated or launched a tablet pc but they were never conceived well either due to technical problems or poor response from the customers (Checkout history of tablet computers-wikepedia). But what i pad has achieved in a short span of 2.5 years, that no other company has been able to achieve.
From the above table , we can see that Apple i Pad commands the highest share in the Pc tablet market globally. Its rivals are far in terms of market share.Its cool features plus the apple brand has helped the product a lot to become successful.
Now apple is coming up with a new version of its tablet computer named the i pad mini in october this year. .It will have a screen size of 7-8 inches . It is being launched to take on smaller tablets offered by Google and Amazon. Google nexus and Amazon's kindle fire have 7 inch screens and are priced at $199. Apple sells its latest version at $499.
But the problem here lies is that neither Google nor Amazon have been able to make profits from a smaller inch tablet.
They haven't been able to make any profit margins. Even Hp co. had to kill its product coz of poor margins.
But I personally feel that Apple will be able to do wonders with this product to because they have one thing which other companies don't have is the brand ' APPLE'. Analysts have said that if the i pad mini is sold between $199-299, Apple would be able to make profit margins. Most apple fans just want an apple product no matter what it is. Now with the Mini i pad coming with a lesser price, they will surely be able to do so.
i Pad mini will also be successful in price sensitive markets like India where people crave to have a apple product but can't coz of its high cost. So watch out apple fans, here comes i Pad Mini.
REFERENCES: Wikepedia.org
Ndtv Gadgets.com
Now apple is coming up with a new version of its tablet computer named the i pad mini in october this year. .It will have a screen size of 7-8 inches . It is being launched to take on smaller tablets offered by Google and Amazon. Google nexus and Amazon's kindle fire have 7 inch screens and are priced at $199. Apple sells its latest version at $499.
But the problem here lies is that neither Google nor Amazon have been able to make profits from a smaller inch tablet.
They haven't been able to make any profit margins. Even Hp co. had to kill its product coz of poor margins.
But I personally feel that Apple will be able to do wonders with this product to because they have one thing which other companies don't have is the brand ' APPLE'. Analysts have said that if the i pad mini is sold between $199-299, Apple would be able to make profit margins. Most apple fans just want an apple product no matter what it is. Now with the Mini i pad coming with a lesser price, they will surely be able to do so.
i Pad mini will also be successful in price sensitive markets like India where people crave to have a apple product but can't coz of its high cost. So watch out apple fans, here comes i Pad Mini.
REFERENCES: Wikepedia.org
Ndtv Gadgets.com
No comments:
Post a Comment