SERVICE MARKETING 7P'S

We all have studied the 4P’s of marketing really well- product, price, place and promotion. But this portion of marketing mix just caters to products, not services. Service Marketing Mix has 7 P’s and the reasons for having these P’s are truly justified. The other 3p’s are:

1.       People: Employees of any company engaged in the service sector are an integral part of its marketing process. Example: if you go to a restaurant, the staff is very courteous and polite with you. You will enjoy the food more. On the order hand, if you go to a restaurant and the staff is rude and disinterested, you won’t enjoy the food much. So the employees play a key role in attracting customers to their place of work. In a software company, it’s the software engineers who play a key role buy making robust software’s for their clients.

2.       Physical Evidence: Services are intangible products. You cannot feel them. But there are certain physical things which can increase your joy of having your service.  Imagine you go to a restaurant and you find their good ambience, lighting and music. Your joy having food will increase substantially.  Hotels with good ambience are more attractable. People with adequate money prefer private hospitals than Government one for their clean washrooms, plush rooms and beautiful gardens.

3.

Process:

CUSTOMER ORDER’S FOOD

                                                                                                         BILLING IS DONE 

FOOD DELIERED QUICKLY

 

                    CUSTOMER SATISFIED

                                                                                                                                                           

Process here means to deliver your product with quickly with quality. Imagine you go to Mc Donald’s and they delay their delivery. You really won’t like it. You go to a hospital and the doctor delays in attending you. You may not prefer that hospital again. So you have to ensure you deliver your product quickly and of good quality. Your efficiency needs to be at its best.

REFERENCES:http://www.marketing91.com/service-marketing-mix/